Videolean reply to Kevin Chau comment on Product Hunt

Hey Kevin,

many thanks for your comment on Product Hunt.

Kevin Chau comment about Videolean marketing video on Product Hunt

Unfortunately we are not able to comment there yet, so wanted to give you a proper explanation through this video.

Why our marketing video is not done with our software (yet)?

Well, we come from Meideistudio and Motion4Startups - both creative agencies where we create videos from the scratch to be used as traditional advertising and online videos.

Two years ago, when we ran Videolean, thought why not taking advantage of all of that equipment and talent we had together and produce a high-end video that will help us to stand out from our competitors.

A lot has happened since then and nowadays we could make our marketing video a template on Videolean gallery. So thanks for the suggestion!

Dogfooding

In the early days we were reaching out bloggers like Alex Barrera - one of the most famous bloggers in Spain and in Europe, creating marketing videos for them with our template videos.

Alex posted on Press42 blog we actually were eating our own dog food.

Alex Barrera from Press42 writing Videolean or how a startup should hustle

Hope I’ve replied well to your comment. Otherwise, more than happy to call you and have a chat.

Cheers!

Videolean makes way for brands on Facebook with video contests

Just finished one of those campaigns that might open a new format to promote brands on Facebook. It’s what we’ve done in Videolean with Mauro Icardi, Inter Milan football player.

Prize was the player’s shirt signed by himself - which might be a relic for his fans but it was something already seen before in other contests.

Videolean Mauro Icardi subdomain

However, this time it was asked much more than just a like or a share in order to win what would’ve been the umpteenth promotion by a brand on Facebook.

Those who wanted to win the shirt, would have to create a video about the player using Videolean technology in the subdomain created exclusively for this campaign.

Although we’ve designed the tool in order to be the easiest solution in the market to create videos with a professional end result - even though if you’ve never done any video before, this means having the person really involved with the brand looking for photos and typing texts that will lead him to the perfect video and becoming into the contest winner.

Benefits for Mauro Icardi #MI9 brand

Was it really beneficial to Icardi?

Firstly, we better define what “beneficial” for Icardi means. His objective was to increase his audience and, specially, spread out his personal brand “#MI9”.

Secondly, although Icardi would promote the campaign from his Facebook and Twitter profiles, would be this first the most valuable because there is where videos would be published and votes counted.

With this challenge ahead, Videolean gathered the data powered by Welovroi, which showed the following at the end of the campaign:

  • 3,588 new fans on Facebook,
  • 1.28 millions of impressions on Facebook,
  • 678.34% increase on Twitter mentions to @MauroIcardi and,
  • 1,680% increase on Twitter mentions of hashtag #MI9.

Videolean video contest campaign Mauro Icardi total and viral reach on Facebook

Videolean video contest campaign Mauro Icardi new fans on Facebook

All of those fans translate into one thing: more people who’s expressly said they want to have Mauro Icardi brand in their daily timeline on Facebook.

Among those people, is the contest winner with updates like this: 

Adonis Rexha winner Mauro Icardi video contest campaign commenting on Facebook

Besides touching, Mauro Icardi (and Inter Milan) can proudly say they have a brand ambassador such as Adonis is. 

Campaing hasn’t go unnoticed for other big brands which already has shown interest in creating video marketing campaigns with Videolean technology and its API.

Future of Facebook promotions

Facebook bans incentivizing users to like pages from 5th November onwards. You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a page.

Brands have to keep looking for innovative formats - like Videolean videos might be, in the same way videogames did it after Facebook banned the constant updates from Zynga and Farmville in our walls.

At the moment, seems having a custom subdomain where the user is interacting with the brand with 15+ minutes and gives his/her contact details to the brand - not to Facebook, gives results.

Customer Showcase: Videolean integrates Filepicker and saves time!

filepicker:

Here at Filepicker we are constantly impressed how our customers are using our app. This week we wanted to share how Videolean is using Filepicker to enhance their app for their users.

image

About Videolean

Videolean is helping small business owners to grow their business with the most powerful marketing tool nowadays: videos. Entrepreneurs want videos to promote their businesses. However, they normally can’t afford a video production company, neither have the video editing knowledge.

Videolean offers a wide range of professional template videos easy to customize and affordable for everyone. Select a template, type texts, upload images, select a soundtrack and you already have an HD professional video.

Startups, restaurants, real state, universities, community managers, SEO agencies, marketers…you name it. Videolean is a solution for everyone who believes in the power video has to radically boost a business visibility.

How to create your free video about Icardi now

Creating your Videolean is extremely easy. Just follow these 3 steps:

In order to make sure we save all your changes, need you sign up in first place. Would be a shame to lose all of them otherwise…

You can sign up either by Facebook either by email. Might make more sense the second one since the contest is on Facebook though.

  • Select your favorite template,
  • upload photos from your desktop your any social network,
  • type texts,
  • preview and come back if you want to change something.

  • Upload to Youtube,
  • copy the sharing link and,
  • paste it in the video contest tab, in Icardi’s Facebook.

Go now to the exclusive site to create your video about Icardi for free.

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

If you have video content, the evidence suggests it’s now worth more than ever to follow video SEO best practices

Video Thumbnails Remain in Google SERPS After Authorship Picture is Dropped

 Google may have removed authorship snippets but video thumbnails are still prominently displayed in the the SERPS.

Research shows that 17% of users spend less than 4 seconds on a website but are willing to spend almost 3 minutes watching an online video.

This is why Videolean exists

Conversation between a video producer and an early-stage startup called Clique. They needed a video produced cheaply and quickly for an investors pitch and an accelerator programme.

Transcript of the conversation:

JB

I just downloaded your doc and I see the script is over 500 words. That’s more of a 3 minute video than a 1 minute video. 

For a good 1 minute video you need at least 2 weeks, 3 minutes would go much over that time frame. I’m telling you this cause I understand you need it done in a week.

Thanks,

Antoin

Thanks JB. Maybe we can cut down the script, depending on the animation.

I have an investors pitch on the 26th, and an application to an accelerator programme needs to be in by 30th - both of which need videos!

Maybe I can get something produced cheaply and quickly for the above, which can lead on to a better budget video for the web site which takes a few weeks to perfect?


Videolean

Antoin, reckon you need videolean.com. Check it out. We are a studio called Motion4Startups but launched Videolean in 2012 due to early-stage startups like you. Drop me a line to davidguerra@videolean.com if you need any help. Hope that helps.

7 quick tips&tricks to write headlines that hook up.

  1. Focus in actionable words: reach, create, change, adapt, construct, transform, win or earn.
  2. Emphasize verbs: drive, lead, consolidate or highlight.
  3. Same thing with adverbs: quickly, unstoppable or efficiently.
  4. Start the promise with a number: 5 tips, 12 strategies, 7 best practices, 3 foolproof methods and 3 key factors.
  5. Stand out including words or phrases such as: in less than 10 minutes, effective guide, final version, presentation for dummies.
  6. Pay attention to the first 3-5 words. Those who readers read first.
  7. Less is sexy. Being able to create an attractive headline using as fewer words as possible will stand you out (i.e. how to change everything, revolution symptoms, disruption,…).

Apply this tips&tricks creating a video in Videolean.